IPTV Reseller Pricing — How to Set Prices and Maximise Profit

Understanding Your Costs

Before you set any prices, you need to know exactly what each subscription costs you in credits. The five available packs are: Starter (£100 / 16 credits), Growth (£300 / 70 credits), Pro (£500 / 150 credits), Elite (£750 / 230 credits), and Enterprise (£1,000 / 400 credits). Your cost per credit drops significantly as you move up tiers — a Starter buyer pays around £6.25 per credit while an Enterprise buyer pays £2.50 per credit.

Credits are not equal to months — they depend on the plan type. A standard 1-month subscription costs 1 credit. A 3-month subscription costs 2 credits. A 6-month subscription costs 3 credits. A 12-month subscription costs 4 credits. Multiroom and Triple Room connections cost more credits per plan. See the full breakdown on the Credits Explained page.

Setting Your Retail Prices

The UK IPTV retail market in 2026 typically falls into these ranges. A 1-month subscription sells between 8 and 12 pounds. A 3-month subscription between 20 and 30 pounds (a slight per-month discount). A 6-month subscription between 35 and 50 pounds. And a 12-month subscription between 55 and 80 pounds. These are consumer-facing prices, not reseller costs.

I would suggest starting in the middle of these ranges. If you price at the absolute bottom, you attract price-sensitive customers who will leave the moment someone offers a pound less. Mid-range pricing attracts customers who value reliability — and those customers tend to be the most loyal.

The Multi-Month Discount Strategy

This is where you can be smart with pricing. A 3-month subscription costs you only 2 credits (not 3), so you have built-in room to offer a discount while actually improving your per-credit yield. For example: 1 month for 10 pounds, 3 months for 25 pounds (saving 5 pounds), 12 months for 60 pounds (saving 60 pounds over monthly). Longer subscriptions mean guaranteed income and reduced churn — a customer on a 12-month plan is not shopping around for 12 months.

Calculating Your Actual Profit

Let us run real numbers. At the Starter tier you pay £6.25 per credit. Selling a 1-month subscription for 10 pounds costs you 1 credit (£6.25), giving you £3.75 profit. At the Growth tier (£300 / 70 credits = ~£4.29 per credit), that same 10-pound sale nets you £5.71. At the Pro tier (£500 / 150 credits = ~£3.33 per credit), your profit on the same 10-pound sale rises to £6.67. Scaling up your credit purchases directly increases your margin without changing what you charge customers.

For a 12-month subscription at 60 pounds, you spend only 4 credits. At Growth tier that is around £17.14 in credit cost, leaving you £42.86 profit from a single transaction — with zero ongoing work for 12 months.

Pricing Mistakes to Avoid

• Racing to the bottom: there is always someone selling for 5 pounds a month on Telegram. You cannot compete with that, and you should not try — those operations typically offer terrible service and disappear within months
• Inconsistent pricing: decide your prices and stick to them. Giving different customers different prices creates problems when they compare notes
• Forgetting multiroom upsells: charge a fair premium for Multiroom and Triple Room connections — they cost you more credits but customers are often happy to pay for the convenience of multiple screens
• Not offering a free trial: a 24-hour trial costs you zero credits but converts fence-sitters into paying customers